From hypoallergenic to dermatologist-approved to miracle products, here are the four most exaggerated skin care claims. Study says only 18 percent of the 750 claims made in advertising were actually backed up by research.
4 Exaggerated Skin Care Claims:
Plain and simple: this is an advertising term created to make you think that your skin care product is more sensitive to your skin. In the 1970s, the United States Food and Drug Administration tried to regulate the term “hypoallergenic”. The term may have considerable market value in promoting skin care products to consumers, but researchers say it has very little meaning. According to the FDA: “There are no federal standards or definitions to govern the use of the term ‘hypoallergenic,’ therefore the term means whatever a particular company wants it to mean.”
#2 Patented Formula
Whether a formula is patented or not makes no difference in how well it works. Anyone can patent a formula. The same goes for exclusive, unique or specially formulated. It may be patented, but there’s no need to prove that it is any more effective.
#3 Dermatologist-Approved or Recommended
It really only takes one dermatologist to approve a product and, most of the time, they’ve only briefly reviewed the ingredients in a product to give it a thumbs up based on their knowledge. According to practicaldermatology.com, a large company typically provides four or five independent dermatologists with data for them to review. It is then that they make the claim that their product is dermatologist approved. “Dermatologist recommended” is typically based on a questionnaire sent to many dermatologists. Who are these dermatologists anyway?
#4 Deep Cleaning
There is no standard definition anywhere that says what constitutes that a product is deep cleaning. How skin care companies make this claim is in their own assessments. For example: by comparing their product to a competitor, using water alone to clean skin, or using one of their older formulas. Sampling groups responded to the question: “Did this product make your skin feel cleaner than before you used it?” Voila! Deep cleaning.
If you enjoyed learning about these exaggerated skin care claims, continue reading Which Makeup Ingredients Can Damage My Skin?